Every business is unique. But they all have one thing in common: the need for business expertise to make the many decisions and perform the many tasks that are part of everyday business life.

Business research is an indispensable and independent academic discipline. It answers precisely those questions where microeconomics reaches its practical limits, and where the application-oriented work of universities of applied sciences reaches its theoretical limits.

The latest research and teaching methods are used to answer and develop business management questions that arise in business life, or which emerge in academic life as an anticipation of practical problems. The demand for the highest quality must stand up to the mass rush and politically induced budget restrictions.

According to surveys, unemployment, economic stability, immigration and the education system are the greatest challenges facing Germany. It is the task of university teachers of business administration to face up to these and other challenges and to fight for the necessary conditions for successful university business administration, to point out undesirable developments and, as far as it is in their power, to avert them.

The German Academic Association of Business Research (VHB) has identified strategic fields of action in order to give business administration at universities a much stronger face and voice than before. After all, business studies at universities can only be successful in the long term if it is visible and heard by the public, business and politics.