2309MS04

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Quantitative and Qualitative Content Analysis

This course addresses young scientists of business administration who want to use quantitative or qualitative content analysis in their research. The main objective of this course is to provide participants with methodological basics and further knowledge in content analysis. After attending the course, the participants are able to:

identify research questions that are suitable for qualitative and quantitative content analysis; know when qualitative/quantitative content analysis is or is not a good methodological choice;
understand the methodical approach of data collection and -analysis of quantitative and qualitative content analysis as well as transfer it for individual research projects;
identify, analyze, and deal with core problems during the planning, implementation, analysis and paper writing phase;
understand what reviewers look at when evaluating qualitative or quantitative content analysis papers; assess the quality of content analysis based on quality characteristics.