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Qualitative Research Methods

Processes and Methods of Qualitative and Mixed Method Research

Qualitative management research and the application of mixed methods of data collection and analysis constitute an area of business research that is becoming increasingly important. Frequently, "best papers" are based on the application of qualitative research methods and are considered particularly influential.

The course is designed to familiarize doctoral students with the process and methods of qualitative and mixed method management research. The introduction to the topic is based on various guiding themes in the context of a "World Café", to which we will constantly refer during the course. Next, an introductory lecture will first provide an overview of the field. Afterwards, various aspects of qualitative research will be addressed in the form of presentations by the participants and subsequent discussions. The last day of the course is dedicated to the question of how to get from the data to a text in the context of scientific writing, i.e., how to not only develop (reconstruct) at first concepts and then also theory pieces from the data during and after the analysis in the act of writing, but also how to make them applicable for the scientific community. An accompanying critical reflection of all these phases of qualitative social research is therefore essential. In this respect, one has to always keep in mind what it means to conduct scientific research in this manner from scientific theoretical and (scientific) political perspective.

The objective of the course is to provide participants with the necessary methodological tools to conduct qualitative or method-integrative research. Furthermore, we will critically reflect on the application of qualitative methods, their indication and findings.


September 18 - 21, 2023


Technische Universität Hamburg
Am Schwarzenberg - Campus 1 (Gebäude A)
21073 Hamburg




Prof. Dr. Thomas Wrona
Institut für Strategisches & Internationales Management, Technische Universität Hamburg 


Prof. Dr. Jo Reichertz
Institute for Advanced Study in the Humanities (KWI) 



To get an overview of the amount of the participation fee and to register for the course, please use this link: Registration.


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Registration deadline: July 2, 2023