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Qualitative Research Methods

This course is designed for doctorate students in business administration who want to use qualitative methods in their research. The basic goal of this course is to provide participants with the methodological foundations and advanced knowledge in qualitative research in business. After attending the course, participants should be able to

  • understand the philosophical and methodological foundations of qualitative research and to classify, differentiate and choose different qualitative research methods;
  • assess goals and purposes, as well as strengths and weaknesses of qualitative research;
  • understand and raise key questions for planning and preparing a qualitative research design, data collection and analysis;
  • identify, analyze and manage core issues during the planning, execution, analysis and writing of qualitative studies;
  • to differentiate rigourous from non-rigourous qualitative management research.


Course Date: 

28th February - 3th March 2023



Ihnestr. 16-20
14195 Berlin



German / English


Prof. Dr. Jana Costas
Europa-Universität Viadrina Frankfurt (Oder)


Prof. Dr. Markus Reihlen
Leuphana Universität Lüneburg



To get an overview of the amount of the participation fee and to register for the course, please use this link: Registration.

You can also send an email to


Registration deadline: January 29, 2023