Bayesian Modeling

Abstract and Learning Objectives

The past 30 years have seen a dramatic increase in the use of modern Bayesian methods that facilitated the development and estimation of theoretically meaningful empirical models in marketing and other disciplines.  This course will focus on recent developments and applications of Bayesian statistical methods in marketing.  However, the tools and models discussed apply in a wide context of micro-econometric and psychometric applications.

The course targets students who are interested in Bayesian inference with an eye towards adapting existing micro-econometric and psychometric models or developing and estimating new models.  Our goal is to develop computing skills so that you can work somewhat more independently from pre-programmed software that sometimes constrains theory development and testing.

Date of event:

23. - 26. September 2019


Goethe-Universität Frankfurt am Main
House of Finance
Raum HoF 1.28/Shanghai

Prof. Dr. Joachim Büschken
Katholische Universität Eichstätt-Ingolstadt


To get an overview of the amount of the participation fee and to register for the course, please use this link:
You can also send an email to prodok(at)vhbonline(dot)org.

Registration deadline: 1. September 2019