Quantitative and Qualitative Content Analysis

This course addresses young scientists of business administration who want to use quantitative or qualitative content analysis in their research. The main objective of this course is to provide participants with methodological basics and further knowledge in content analysis. After attending the course, the participants are able to:

  • identify research questions that are suitable for qualitative and quantitative content analysis;
  • understand the methodical approach of data collection and -analysis of quantitative and qualitative content analysis as well as transfer it for individual research projects;
  • identify, analyze, and deal with core problems during the planning, implementation, analysis and paper writing phase;
  • assess the quality of content analysis based on quality characteristics.
Date of Event:

September 16 to 19, 2019


WHU – Otto Beisheim School of Management
Raum 5.2.17
Erkrather Str. 228d, 2. Etage rechts
40233 Düsseldorf

Prof. Dr. Nadine Kammerlander
WHU – Otto Beisheim School of Management
http://www.whu.edu/fakultaet-forschung/entrepreneurship-and-innovation- group/lehrstuhl-fuer-familienunternehmen/team/institutsleitung/

Prof. Dr. Josip Kotlar
Politecnico di Milano, Italy, & Lancaster University Management School, UK


To get an overview of the amount of the participation fee and to register for the course, please use this link: http://vhbonline.org/veranstaltungen/prodok/anmeldung/
You can also send an email to prodok(at)vhbonline(dot)org.

Registration deadline: 18. August 2019