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VHB Gruppe

  

Kernaktivitäten

 

81. Jahrestagung des VHB

12. bis 14. Juni 2019 in Rostock

 

 

 

Wissenschaftliche Kommissionen

1909MS04

Quantitative and Qualitative Content Analysis

 

This course addresses young scientists of business administration who want to use quantitative or qualitative content analysis in their research. The main objective of this course is to provide participants with methodological basics and further knowledge in content analysis. After attending the course, the participants are able to:

  • identify research questions that are suitable for qualitative and quantitative content analysis;
  • understand the methodical approach of data collection and -analysis of quantitative and qualitative content analysis as well as transfer it for individual research projects;
  • identify, analyze, and deal with core problems during the planning, implementation, analysis and paper writing phase;
  • assess the quality of content analysis based on quality characteristics.

 

Date of Event:

September 16 to 19, 2019

 

Location:

WHU – Otto Beisheim School of Management

Erkrather Str. 224a

40233 Düsseldorf

 

Lecturer:

Prof. Dr. Nadine Kammerlander (WHU – Otto Beisheim School of Management)

http://www.whu.edu/fakultaet-forschung/entrepreneurship-and-innovation- group/lehrstuhl-fuer-familienunternehmen/team/institutsleitung/

  

Prof. Dr. Josip Kotlar (Politecnico di Milano, Italy, & Lancaster University Management School, UK)

http://www.lancaster.ac.uk/lums/people/josip-kotlar

 

Registration:

To get an overview of the amount of the participation fee and to register for the course, please use this link: http://vhbonline.org/veranstaltungen/prodok/anmeldung/

You can also send an email to prodok(at)vhbonline(dot)org.

 

Registration deadline: 18. August 2019

 

 

 
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