Call for Papers
German-French-Austrian Conference on Quantitative Marketing
"New Directions – New Insights"
The Organizing Committee of the fourth German-French-Austrian Conference on Quantitative Marketing (GFA2010) cordially invites members of the marketing community to participate in one of Europe's finest marketing conferences characterized by an atmosphere of inspiration and creativity. The meeting will be held in Vienna (Austria), the city of music and cultural treasures located in the heart of Europe, from September 16th to 18th, 2010. During these days, the conference will bring together distinguished marketing researchers, industry executives and members of non-profit organizations to discuss essential topics of marketing science covered by this year’s theme “New Directions – New Insights”.
A dynamic environment and a challenging face of the global marketplace are both important aspects of marketing that affect businesses around the world. This year’s conference theme emphasizes the need for academics and business leaders to recognize, appreciate and understand the significance of new marketing science approaches that cope with these economic and societal challenges by providing us meaningful marketing insights.
The Organizing Committee encourages submissions on a broad range of marketing topics, especially, but not limited, to contributions emphasizing marketing modeling, marketing research, methods, consumer behavior and decision making, marketing strategy as well as theory. Since the Conference's objective is to understand market dynamics in a holistic manner, we welcome contributions from behavioral researchers as well. The aim of the GFA Conference Series is to provide a platform for rich intellectual exchange among marketers and related scientists in the heart of Europe. Therefore, we joyfully invite researchers from the general scientific community from all cultures and parts of the world to actively participate by presenting, discussing and exchanging their personal insights into marketing issues.
Submission of Abstracts and Deadlines
Submission of research abstracts should be not later than May 20, 2010. Please ensure that your submitted abstract does not exceed 300 words. Further details regarding your abstract submission (formal requirements, etc.) and the conference in general can be found on the meeting’s website http://gfa2010.univie.ac.at/.
All submissions will undergo a review process. Presenting authors will be notified by June 15, 2010. All accepted paper proposals will be published in the Conference Proceedings on CD-ROM. Furthermore the Journal of Business Research will publish a special issue with the best conference papers in the field of quantitative marketing just as Psychology & Marketing, Marketing – Journal of Research and Management and other publication organs, like Recherche et Applications en Marketing are interested in publishing outstanding papers.
The deadline for online registration is August 30, 2010. For more information please download the call for papers.
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