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Dienstag, 24. April 2018
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VHB Gruppe




80. Pfingsttagung des VHB

23. bis 25. Mai 2018 in Magdeburg




Wissenschaftliche Kommissionen


Advanced Topics in Marketing Theory



The course focuses on the theoretical foundations of marketing and marketing research. Its purpose is to confront students with current theoretical thinking in marketing, and currently used theories for understanding and explaining buyer and customer behavior in response to marketing action. For this, we will also generally discuss Marketing as a scientific field, the role of theory in advancing marketing science, and the development of marketing research over the past decades. Students will work on theory in general as well as some specific relevant marketing theories.


Date of event:

12. - 15. März 2018



ETH Zürich, Weinbergstrasse 56/58, 8006 Zürich



Prof. Dr. Florian von Wangenheim (ETH Zürich)

Dr. Marcus Zimmer (ETH Zürich)




To get an overview of the amount of the participation fee and to register for the course, please use this link:

You can also send an email to prodok(at)vhbonline(dot)org.


Registration Deadline: 11. February 2018