Sie sind hier: Veranstaltungen / ProDok
Mittwoch, 28. Juni 2017
Follow & Join Us
VHB Gruppe

  

Kernaktivitäten

 

79. Pfingsttagung des VHB

7. bis 9. Juni 2017 in St. Gallen

 

 

 

Wissenschaftliche Kommissionen

Advanced Topics in Marketing Theory

 

Abstract

The course focuses on the theoretical foundations of marketing and marketing research. Its purpose  is to confront students with current theoretical thinking in marketing, and currently used theories for understanding and explaining buyer and customer behavior in response to marketing action. For this, we will also generally discuss Marketing as a scientific field, the role of theory in advancing marketing science, and the development of marketing research over the past decades. Students will work on theory in general as well as some specific relevant marketing theories.

 

Date of Event:

6. - 9. Februar 2017

 

Location:

ETH Zürich

 

Lecturer:

Prof. Dr. Florian von Wangenheim (ETH Zürich)

http://www.techmarketing.ethz.ch/team/group-head.html

 

Dr. Markus Zimmer (ETH Zürich)

http://www.techmarketing.ethz.ch/team/post-doctoral-researchers/marcus-zimmer.html

 

Registration:

The deadline for registration is 19 January 2017.

Please click on the link to open the registration form:

http://vhbonline.org/veranstaltungen/doktorandenprogramm/anmeldung/anmeldeformular/

or send an email to doktorandenprogramm(at)vhbonline(dot)org.