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Donnerstag, 19. April 2018
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VHB Gruppe




80. Pfingsttagung des VHB

23. bis 25. Mai 2018 in Magdeburg




Wissenschaftliche Kommissionen

Advanced Topics in Marketing Theory



The course focuses on the theoretical foundations of marketing and marketing research. Its purpose  is to confront students with current theoretical thinking in marketing, and currently used theories for understanding and explaining buyer and customer behavior in response to marketing action. For this, we will also generally discuss Marketing as a scientific field, the role of theory in advancing marketing science, and the development of marketing research over the past decades. Students will work on theory in general as well as some specific relevant marketing theories.


Date of Event:

6. - 9. Februar 2017



ETH Zürich



Prof. Dr. Florian von Wangenheim (ETH Zürich)


Dr. Markus Zimmer (ETH Zürich)



The deadline for registration is 19 January 2017.

Please click on the link to open the registration form:

or send an email to doktorandenprogramm(at)vhbonline(dot)org.