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Mittwoch, 23. Mai 2018
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VHB Gruppe




80. Pfingsttagung des VHB

23. bis 25. Mai 2018 in Magdeburg




Wissenschaftliche Kommissionen

Quantitative and Qualitative Content Analysis



This course addresses young scientists of business administration who want to use quantitative or qualitative content analysis in their research. The main objective of this course is to provide participants with methodological basics and further knowledge in content analysis. After attending the course, the participants are able to:

  • identify research questions that are suitable for qualitative and quantitative content analysis;
  • understand the methodical approach of data collection and -analysis of quantitative and qualitative content analysis as well as transfer it for individual research projects;
  • identify, analyze and deal with core problems during the planning, implementation, analysis and paper writing phase;
  • assess the quality of content analysis based on quality characteristics.


Date of Event:

18. bis 21. September 2017




WHU – Otto Beisheim School of Management

Erkrather Str. 224a

40233 Düsseldorf



Prof. Dr. Nadine Kammerlander (WHU – Otto Beisheim School of Management)  


Associate Professor Josip Kotlar (University of Lancaster)



The deadline for registration is 10. September 2017.

Please use the registration form or send an email to prodok(at)vhbonline(dot)org.